PsychBook Research

Collecting and analysing psychological research on the most popular social networking site in the world today.

Why you should probably ‘enjoy’ Farmville and Mafia Wars while you can

As I mentioned before, Farmville and other social games, use sophisticated psychological mechanisms to keep you playing. But that might not continue for much longer on Facebook, as their major producer, Zynga, is having a bit of quarrel with Facebook, with the former threatening to leave.

Zynga Gunning Up (And Lawyering Up) For War Against Facebook With Zynga Live

Categories: Media