PsychBook Research

Collecting and analysing psychological research on the most popular social networking site in the world today.

Posts Tagged 'psychology'

Facebook and psychology: What we know so far

Here’s the presentation I gave last week in IADT. Audio didn’t work out too well, but I may re-record and add later. Video may follow later. Facebook and psychology: What we know so far View more presentations from CJAMcMahon.

4 November 2010 at 15:34 - Comments

Family, Facebook and the future of social networking

  As I mentioned the other day, Facebook set the stage for a big announcement yesterday. What they have announced, a new version of Facebook Groups, has apparently been in the pipeline for some time. Although Zuckerberg is typically ebullient when he says that they have been ‘completely overhauled‘, it’s hard not to see this development […]

7 October 2010 at 19:09 - Comments

Face of things to come: The philosophy of Facebook

(Credit: Audrey Fukuman, www.sfweekly.com) As I predicted, the privacy debate about Facebook came to nothing, as it appears that Facebook growth ACCELERATED in the last month, thereby proving the old adage that ‘any publicity is good publicity’. The bottom line is that the vast majority of Facebook’s users really don’t care enough about the privacy […]

23 June 2010 at 13:00 - Comments

Episode 2 – How Facebook got everyone hooked

Responding to recent controversy about Facebook and ‘addiction’, cyberpsychologist Dr Ciarán Mc Mahon brings expert opinion to the debate by explaining how Facebook has become so popular, and suggesting how users can better manage their use of the site. In this video release, he breaks down the appeal into 7 key design elements, relating each […]

3 June 2010 at 22:47 - Comments

For all the Farmville folk – a very interesting piece about how it works your psychology

This is a rather long-winded, but at the same time, stellar, insight into how Farmville ‘work’s. What the article shows, eventually, is that there are certain fundamental psychological ‘tricks’ built into the architecture of the game, that make it extremely habit-forming, not to mention socially viral. Well worth a read. Thanks to Business Insider The […]

28 April 2010 at 09:09 - Comments