fake accounts

Values

What are the values of social media? The last chapter of The Psychology of Social Media begins by repeating the book’s psychological definition of social media. In other words, the idea that these online services encourage us to digitise previously private personal information.

Fundamentally, Chapter 7 is concerned with two meanings of the word ‘values’ and how this relates to understanding social media. Values can mean numbers and digits, but it can also mean morals and ethics. I argue that to understand the psychology of social media, it is essential to realise that social media’s principles are essentially quantitative.

To illustrate this point, discussion moves to a historic tragedy on the Whole Earth ‘Lectronic Link, and how the idea of commodifying our selves helps understand social media. This brings us to the Cambridge Analytica scandal, and the psychometric personality research behind it.

However, this kind of research assumes that social media accurately reflects human behaviour. I question this by exploring censorship, fake accounts and black markets for upvotes and comments. This also highlights how little users understand about how social media services operate.

While it might seem a long way off at present, I hope that in the future we will develop not only better methods of managing social media, but better understanding of our selves as a result. We need to clarify our own values, and for social media to better help us to do so.

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Profiles

Our profiles are where we spend most time when we first create a social media account. Chapter 2 of The Psychology of Social Media is about we express our identities in them.

It begins with a case study of the ‘A Gay Girl in Damascus’ hoax, and what that tells us about honestly expressing oneself online. The structure of profiles is critical, as differences in customisation between social media services produce different levels of fakery. Hence, it may seem easier to implicitly display our identities by association, rather than explicitly describing ourselves in words: ‘show rather than tell’.

As a result, this chapter also explores how we can experience feelings of inauthenticity if we put too much work into trying to express ourselves accurately. This leads to a discussion of the privacy paradox: where social media users profess themselves to be concerned with privacy issues yet post considerable amounts of personal information to their profiles.

Consequently, this chapter explores how we may also find it easier to use temporary accounts or anonymous social media services with no profiles at all.

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